Tool Kit / Resources

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Tool  Kit


Qualitative                   

- In-depth Interviews     
- Focus Groups (triads, dyads)
- Artwork/art making
- Conceptual/Mind Mapping                
- Teleconference Groups
- Online Bulletin Boards


Quantitative

- Telephone
- Online/Internet
- Mail
- In-person
- "Mystery" Shopping
- Mall-intercept
  

www.stat-usa.gov (Statistics and links to government information)
www.adage.com  (AdAge)
www.brandweek.com (BrandWeek)
www.crains.com (Local business info and trades)
www.knowthis.com (Relevant and useful information for Market Researchers)
www.paintedcows.com (Advertising/PR/Media-oriented links and resources)
http://adage.com/americandemographics (link to American Demographics)
www.sba.gov (U.S. Small Business Administration)
www.Quirks.com (Market Research resource/listing of researchers)

Resources we've found useful

Company Overview
Industry Experience
Service Offerings
Tool Kit / Resources
Management and Clients