Qualitative
- In-depth Interviews
- Focus Groups
- Artwork/Art-Making
- Conceptual/Mind Mapping
- Teleconference Groups
- Online Groups
Quantitative
- Telephone
- Online/Internet
- In-person
- Mail
- Mall-Intercept
- Omnibus (shared cost)
- Multivariate Analyses (Segmentation,
Conjoint, TURF, Cluster, Key Driver)
Secondary
- Media Coverage/Monitoring
- Trend Analysis
- Competitive Analysis
- SWOT Analysis
- Positioning Analysis and
Positioning Statement Creation