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Colleen McGrath founded CMC Associates and has been its Managing Director for the past 16 years. Her career spans more than 30 years in the for-profit and nonprofit arenas and on the supplier and clients sides of business in marketing, marketing research and public relations with firms such as Yankelovich, Skelly & White and Burson-Marsteller Public Relations. CMC Associates has extensive experience conducting in-depth interviews (in-person and telephone), focus groups and other forms of qualitative research, developing and managing quantitative surveys, performing data analysis and producing reports, white papers and articles. Areas of focus over the years have included financial services, high technology, medical/pharmaceuticals, corporate image and identity work, customer service, new product and service development, economic development campaigns, community outreach, message development and testing and small business development and marketing. Examples of companies with which she has worked:
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Copyright 2007 CMC Research Associates. All rights reserved. |
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